CLIENT
Apiterra

TEAM
Designer / Illustrator: Lacy Kuhn

Apiterra is brand of natural honey. They needed packaging to help them launch their new flavor of soft, raw honey. We decided to go for a bolder, friendly look to help appeal to children as well as adults. We used custom illustrations, iconography, and storytelling to make the product simple and approachable. It's now available in Whole Foods Market.